Integrated Company Analysis

Today we have the next installment in our continuing series: Meet Our Current Students.

In the last week of this academic semester, the persistent flurries at Madison offered opportunities for students on campus to enjoy some snow ball fights. While nothing is as beautiful as the sun glistening on the fresh-fallen snow, students at the Wisconsin MBA program are all busy in completing the 10-page report and presentation on their Integrated Company Analysis (ICA) project. It is certainly the most exciting moment in the first year Wisconsin MBA program.

The ICA project is an important part of the first year curriculum at the Wisconsin MBA program. In this project, your five-member team chooses a publicly traded company to analyze. This project requires the team to analyze the firm from different angles, apply knowledge learned during your first semester, and offer strategic recommendations to the company. In the final week, each team presents in front of professors of the core courses, communication experts, and executives of the company analyzed. Much of the learning from the ICA project will be beneficial to students’ career life-long.

Kan Zuo is a first year MBA student in the James A. Graaskamp Center for Real Estate. Originally from China, he completed his undergraduate education at Beloit College in 2006 with a double major in Economics and Management and International Relations. As an undergraduate, he interned with the U.S. Senate Committee on Health, Education, Labor and Pensions.