"The Big Bank Theory"

This is probably one of the hottest video clips watched in central banks around the globe. When asked about it, Abdullah Yavas, our central bank insider and voting member of the Monetary Policy Committee of the Central Bank of the Republic of Turkey, commented "Central banking is about expectations management, and credibility is one of the most crucial assets of a central bank in managing expectations. It takes years to build credibility, and a wrong policy to destroy it."

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The Big Bank Theory
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