Wisconsin Real Estate MBAs report from MIPIM 2010:
Panel: Value Creation Strategies for Hotels in the MENA Region
Although MENA (Middle East / North Africa) was negatively impacted by the economic crisis over the last two years, hotel owners and developers remain confident of the region’s growth potential. The MENA hotel market experienced the same level of decline as Europe, and has since witnessed a recovery trend. Times of crisis create opportunities for entrepreneurial investors. One strategy is to acquire large swaths of land near the sea, and create a destination hotel resorts. The remaining land is developed into residential properties, which are marketed to visitors enjoying the resorts. The investor build lifestyle infrastructure, such as parks and schools, leading to a resort town. Some developers are moving away from the saturated first-class hotel market and focus on mid-market hotels in areas such as Saudi Arabia. As the MENA region continues to stabilize and grow, investors will take advantage of the area’s locational advantages.
For more coverage of MIPIM 2010, visit our partner CREOpoint.com.
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